Fenix provides unique and effective supplements for mental clarity and emotional regulation. The company started with a dad creating one supplement for his son, Accentrate. As the brand has grown and launched new products, they needed a fresh brand narrative and cohesive look that encompassed everything.

I helped develop a brand narrative that reiterates the scientific basis of the products while maintaining an approachable tone for new consumers. I then created messaging for packaging, the website, social media, and other platforms.