EEZ Company, formerly Momeez Choice, makes sick day solutions. While they were rebranding, the core of the brand stayed the same: feeling better shouldn’t sacrifice ingredient quality. Using this foundation, I helped write a brand narrative that is optimistic and relatable for adults and kids alike. I then applied the new tone and voice to the website, social assets and captions, and packaging.

I also collaborated with the Social Strategist to write creator briefs for an influencer campaign. Together, we sourced, managed, and executed the campaign to support the rebrand and launch of their first adult product, Sootheez.